Time-tested hardwood flooring.
Premium products.
Expert installation and finishing.
Your distribution partners.
Denver Flooring Company + Wood Flooring Contractor
OUR STORY
Hardwood, but better. For homeowners, architects, and interior designers who crave only the best in flooring.
Established in 2014, SOEN specializes in custom hardwood for all manner of home projects — from challenging spaces to specific hardwood looks, we offer endless options for our clients.
Whether you need high-quality hardwood products for your development, a specific color or style for a room or entire home, or a trusted distribution partner, we’re experts in flooring.
What makes us different?
For starters, we offer the best quality and most experience in one place — without the empty promises or sales pitches you’d see elsewhere.
CRAFTMANSHIP
What we do isn’t simply a trade; it’s a craft. We’re not only laying floors — we’re creating the foundation where life happens. Over the life of your home, you deserve quality craftsmanship and to feel confident that your floors will stand the test of time. To deliver on this promise, we only partner with the best installers, refinishers, and contractors in the industry.
PREMIUM PRODUCTS
Without the best hardwood, you can’t have quality. That’s why we only carry the best-performing, stable hardwoods — because your home project deserves better. We can talk all day about our expert installation (we mean it when we say we’re pros), but the foundation for every project begins with the hardwood you select. Every product in our 60,000-square-foot warehouse is finely crafted, durable, and constructed to maintain its original shape and dimension.
SUSTAINABILITY
Our products meet NAUF and ULEF requirements, as per American CARB ASTM standards. Our flooring emits similar levels of volatile substances to natural wood — so you can be confident that the flooring you put in your home is compliant, clean, and sustainable where possible.
PARTNERSHIP
Our partnerships with manufacturers look different, too. The European hardwood manufacturers we work with have been supplying flooring products for over 35 years. We only collaborate with trusted, established partners who have the best working conditions, state-of-the-art equipment, and production processes that control product quality at every stage.
Ultimately, the best solutions happen when we have lasting, longstanding partnerships with our manufacturers, architects, and designers to ensure we’re meeting client needs and delivering on our promises.
Meet Our Founder Asmir Brkic
As a third-generation flooring installer, Asmir first learned the trade by working side by side with his father and grandfather laying floors in his home country of Bosnia. As a teenager, he learned about the artistry, quality, and craftsmanship of hardwood flooring. At just 20 years old, Asmir had no choice but to put his career on hold to flee the war-torn country with his family to pursue a new life of peace and the American dream.
In 2001, Asmir entered Denver’s hardwood flooring industry as a subcontractor and spent the next 13 years working for one of Denver’s largest flooring companies. As he perfected his craft, Asmir held onto the dream of founding his own hardwood flooring company and continuing his family’s legacy.
SOEN Hardwood (then Urban Design Floors) opened its doors in 2014 with a commitment to quality first. Today, with 23+ years of experience installing hardwood floors across Colorado, SOEN Hardwood is among the most reputable and highly rated hardwood flooring companies in the Denver metro area. Beginning as a hardwood installer and refinisher, Asmir built the company to include exclusive hardwood products and hardwood distribution.
Today, Asmir continues to perfect his craft and stay at the forefront of the industry, traveling around the world to build partnerships with trusted hardwood manufacturers. SOEN Hardwood reflects Asmir’s attention to detail and focus on customer care, partnership, and quality.
