Denver’s Hardwood Flooring Company

Urban Design Floors now SOEN Hardwood was started in 2014 by Asmir Brkic.

A third-generation flooring installer, Asmir started his journey crafting floors when he was just a teenager. Working side by side in the hardwood flooring industry with his father and grandfather in their home country of Bosnia, Asmir learned the graceful artistry of the trade. His journey to perfect the craft was halted at age 20 when his family fled the war-torn country to start a new life of peace in America.

Since beginning this new chapter, Asmir has tirelessly dedicated his time to building his company and version of the American dream. In 2001, Asmir entered Denver’s hardwood flooring installation business where he spent the next 13 years as a subcontractor for one of the area’s largest flooring companies.

In 2014, Asmir knew it was time to offer his craft to the people of Denver under the name of his own entity. Urban Design Floors now SOEN Hardwood was brought to life with Asmir’s “quality first” commitment.

SOEN Hardwood is now one of the most reputable hardwood flooring companies in the Denver Metro and surrounding areas. Asmir, never stopping at perfecting his craft, travels around the country for various training opportunities as part of his commitment to the industry’s best practices.

Having worked on a number of custom homes with a specific hardwood look for many years, Asmir has developed relationships with hardwood mills throughout the world. The diverse hardwood flooring options available to his clients are endless.

Asmir built his hardwood flooring company, SOEN Hardwood, of his own core beliefs, which are now strongly ingrained in his company’s business model.

Asmir Brkic
about soen