About

Soen Hardwood Prides Itself On A Quality First Commitment

Meet Asmir

Urban Design Floors now SOEN Hardwood was started in 2014 by Asmir Brkic.

Asmir, a third-generation flooring installer, started his journey crafting floors when he was just a teenager.

Working side by side in the flooring industry with his father and grandfather in their home country of Bosnia, Asmir learned the graceful artistry of the trade. His journey to perfect the craft was halted at age 20 when his family fled the war-torn country to start a new life of peace in America.

Since beginning this new chapter, Asmir has tirelessly dedicated his time to building his version of the American dream. In 2001, Asmir entered Denver’s hardwood flooring installation business where he spent the next 13 years as a subcontractor for one of the area’s largest flooring companies.

In 2014, Asmir knew it was time to offer his craft to the people of Denver under the name of his own entity. Urban Design Floors now SOEN Hardwood was brought to life with Asmir’s “quality first” commitment.

SOEN Hardwood  is now one of the most reputable companies in the Denver Metro and surrounding areas. Asmir, never stopping at perfecting his craft, travels around the country for various training opportunities as part of his commitment to the industry’s best practices.

Having worked on a number of custom homes with a specific hardwood look for many years, Asmir has developed relationships with hardwood mills throughout the world. The diverse hardwood options available to his clients are endless.

Asmir built SOEN Hardwood of his own core beliefs, which are now strongly ingrained in their business model.

Upholding Traditional Virtues

SOEN Hardwood  operates on the basis of honesty, transparency, and quality. Each customers’ vision for their hardwood floors is thoroughly heard, and they’re presented with high-level options that will achieve that vision. Honesty with customers about what can be accomplished with their budget is one of Soen’s core practices.

When you work with SOEN Hardwood, it’s a guarantee you’ll meet Asmir. Because he’s dedicated to perfection and consistency, he hosts every individual consult for every job. Asmir personally oversees all work through to completion.

Using a cleaning product on a floor with an existi Using a cleaning product on a floor with an existing penetrating oil finish can cause problems. 
NWFA’s technical hotline receives numerous calls each month from consumers who are using the wrong products on their oiled floors, and the result is that the finish is turning cloudy or losing its color. This can be avoided entirely by simply using the proper cleaner.
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#rebranding #soenhardwood #designstudio #hardwooddesignshowroom #hardwood #solidhardwood #engineeredhardwood #denver #5280 #milehighcity #colorado #denverhomes #coloradohomes #coloradobuilder #denverbuilder #denvercustomhomes #nwfacertifiedpros #specwithconfidence #elevateyourliving #coloradointeriordesign #denverinteriordesign #qualityoverquantity

Using a cleaning product on a floor with an existing penetrating oil finish can cause problems.
NWFA’s technical hotline receives numerous calls each month from consumers who are using the wrong products on their oiled floors, and the result is that the finish is turning cloudy or losing its color. This can be avoided entirely by simply using the proper cleaner.
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#rebranding #soenhardwood #designstudio #hardwooddesignshowroom #hardwood #solidhardwood #engineeredhardwood #denver #5280 #milehighcity #colorado #denverhomes #coloradohomes #coloradobuilder #denverbuilder #denvercustomhomes #nwfacertifiedpros #specwithconfidence #elevateyourliving #coloradointeriordesign #denverinteriordesign #qualityoverquantity
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Our logo design explained. It’s all in the detai Our logo design explained. It’s all in the details! #specwithconfidence .
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#rebranding #soenhardwood #designstudio #hardwooddesignshowroom #hardwood #solidhardwood #engineeredhardwood #denver #5280 #milehighcity #colorado #denverhomes #coloradohomes #coloradobuilder #denverbuilder #denvercustomhomes #nwfacertifiedpros #specwithconfidence #elevateyourliving #coloradointeriordesign #denverinteriordesign #qualityoverquantity

Our logo design explained. It’s all in the details! #specwithconfidence .
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#rebranding #soenhardwood #designstudio #hardwooddesignshowroom #hardwood #solidhardwood #engineeredhardwood #denver #5280 #milehighcity #colorado #denverhomes #coloradohomes #coloradobuilder #denverbuilder #denvercustomhomes #nwfacertifiedpros #specwithconfidence #elevateyourliving #coloradointeriordesign #denverinteriordesign #qualityoverquantity
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Showroom Vibes 🏙🏞
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#hardwoodrefinishing #hardwoodinstallation #denverinteriordesign #denverhomes #coloradohomes #denver #5280 #hardwood #solidhardwood #nwfacertifiedpros #denverfloors #denverhardwood #specwithconfidence #wideplankhardwood #coloradobuilder #denverbuilder #customcolors #5280design #customizeyourfloors #europeanoilfinish #forallofyourhardwoodneeds #europeanhardwoodfinishes #whiteoak #redoak #oakfloors #milehighcity #hardwoodfloors
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It is important to note, however, that no matter w It is important to note, however, that no matter which type of finish is used, all wood will experience natural changes in color over time due to its organic nature. No finish can alleviate this process.
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#rebranding #soenhardwood #designstudio #hardwooddesignshowroom #hardwood #solidhardwood #engineeredhardwood #denver #5280 #milehighcity #colorado #denverhomes #coloradohomes #coloradobuilder #denverbuilder #denvercustomhomes #nwfacertifiedpros #specwithconfidence #elevateyourliving #coloradointeriordesign #denverinteriordesign #qualityoverquantity

It is important to note, however, that no matter which type of finish is used, all wood will experience natural changes in color over time due to its organic nature. No finish can alleviate this process.
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#rebranding #soenhardwood #designstudio #hardwooddesignshowroom #hardwood #solidhardwood #engineeredhardwood #denver #5280 #milehighcity #colorado #denverhomes #coloradohomes #coloradobuilder #denverbuilder #denvercustomhomes #nwfacertifiedpros #specwithconfidence #elevateyourliving #coloradointeriordesign #denverinteriordesign #qualityoverquantity
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Dream team 📸
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#hardwoodrefinishing #hardwoodinstallation #denverremodel #denverhomes #coloradohomes #denver #5280 #hardwood #solidhardwood #nwfacertifiedpros #denverfloors #denverhardwood #specwithconfidence #wideplankhardwood #coloradobuilder #denverbuilder #customcolors #customizeyourfloors #europeanoilfinish #europeanhardwoodfinishes #whiteoak #redoak #oakfloors #milehighcity #hardwoodfloors #hickoryfloors
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Close up of our showroom floor🔥🔥
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#rebranding #soenhardwood #designstudio #hardwooddesignshowroom #hardwood #solidhardwood #engineeredhardwood #denver #5280 #milehighcity #colorado #denverhomes #coloradohomes #coloradobuilder #denverbuilder #denvercustomhomes #nwfacertifiedpros #specwithconfidence #elevateyourliving #coloradointeriordesign #denverinteriordesign #qualityoverquantity
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🔥Our wide plank engineered hardwood. For more i 🔥Our wide plank engineered hardwood.
For more information, be sure to contact us at your convenience and let us know how we can help get you closer to the flooring of your dreams. We look forward to serving you!
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#interiors #interiorstyling #interiordesigner #interiorstyle #denverdesign #denvercolorado #denverinteriors #denver #5280design #5280lifestyle #coloradointeriordesign #coloradoliving #coloradohomes #interiorarchitecture #interiordetails  #moderndesign #soenhardwood #engineeredhardwood #5280 #denverhomes #europeanwhiteoak #premiumengineeredflooring #flooringshowroom #madeineurope #wideplankhardwood #wideplankfloors #denverdesignshowroom #elevateyourspace #denverbuilder #coloradobuilder

🔥Our wide plank engineered hardwood.
For more information, be sure to contact us at your convenience and let us know how we can help get you closer to the flooring of your dreams. We look forward to serving you!
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#interiors #interiorstyling #interiordesigner #interiorstyle #denverdesign #denvercolorado #denverinteriors #denver #5280design #5280lifestyle #coloradointeriordesign #coloradoliving #coloradohomes #interiorarchitecture #interiordetails #moderndesign #soenhardwood #engineeredhardwood #5280 #denverhomes #europeanwhiteoak #premiumengineeredflooring #flooringshowroom #madeineurope #wideplankhardwood #wideplankfloors #denverdesignshowroom #elevateyourspace #denverbuilder #coloradobuilder
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There is no doubt that wood flooring finishes have There is no doubt that wood flooring finishes have changed quite a bit during the past few years, and there is little doubt that they will continue to evolve in response to advances in technology, as well as consumer demand. There has been a subtle shift away from traditional polyurethane finishes and toward oiled finishes.
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#rebranding #soenhardwood #designstudio #hardwooddesignshowroom #hardwood #solidhardwood #engineeredhardwood #denver #5280 #milehighcity #colorado #denverhomes #coloradohomes #coloradobuilder #denverbuilder #denvercustomhomes #nwfacertifiedpros #specwithconfidence #elevateyourliving #coloradointeriordesign #denverinteriordesign #qualityoverquantity

There is no doubt that wood flooring finishes have changed quite a bit during the past few years, and there is little doubt that they will continue to evolve in response to advances in technology, as well as consumer demand. There has been a subtle shift away from traditional polyurethane finishes and toward oiled finishes.
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#rebranding #soenhardwood #designstudio #hardwooddesignshowroom #hardwood #solidhardwood #engineeredhardwood #denver #5280 #milehighcity #colorado #denverhomes #coloradohomes #coloradobuilder #denverbuilder #denvercustomhomes #nwfacertifiedpros #specwithconfidence #elevateyourliving #coloradointeriordesign #denverinteriordesign #qualityoverquantity
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Penetrating oils also work to strengthen the wood. Penetrating oils also work to strengthen the wood. These finishes penetrate the wood, oxidize and harden from within, which protects the flooring on the inside. This also works to strengthen the top layer of the surface.
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#rebranding #soenhardwood #designstudio #hardwooddesignshowroom #hardwood #solidhardwood #engineeredhardwood #denver #5280 #milehighcity #colorado #denverhomes #coloradohomes #coloradobuilder #denverbuilder #denvercustomhomes #nwfacertifiedpros #specwithconfidence #elevateyourliving #coloradointeriordesign #denverinteriordesign #qualityoverquantity

Penetrating oils also work to strengthen the wood. These finishes penetrate the wood, oxidize and harden from within, which protects the flooring on the inside. This also works to strengthen the top layer of the surface.
.
#rebranding #soenhardwood #designstudio #hardwooddesignshowroom #hardwood #solidhardwood #engineeredhardwood #denver #5280 #milehighcity #colorado #denverhomes #coloradohomes #coloradobuilder #denverbuilder #denvercustomhomes #nwfacertifiedpros #specwithconfidence #elevateyourliving #coloradointeriordesign #denverinteriordesign #qualityoverquantity
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Get in Touch

Showroom visits by appointment only.

Lead Form

Their attention to detail and quality are unmatched!!

Asmir and his crews are extremely professional, easy to work with, communicate well and do an amazing job! They listen to what you want, answer questions promptly and explain them clearly. Their quality of workmanship is top notch!

Excellent timely service, wood flooring selection and quality work!! True professionals!

Thank you Asmir for our beautiful floors. You can't tell where the old floors and the new floors meet and I appreciate all of your work searching to find the wood that would match our old floors. They are beautiful!

Asmir is extremely professional, his communication is always prompt, his proposals provide great details, and his install crew had great skill and professionalism. And to top it all off, they have a beautiful showroom with all of the options one could want or need. I highly recommend Soen Hardwood!