Urban Design Floors now SOEN Hardwood was started in 2014 by Asmir Brkic who wanted to change the hardwood floors Denver, Boulder, and other areas in Colorado have access to.
Asmir, a third-generation flooring installer, started his journey crafting floors when he was just a teenager.
Working side by side in the flooring industry with his father and grandfather in their home country of Bosnia, Asmir learned the graceful artistry of the trade. His journey to perfect the craft was halted at age 20 when his family fled the war-torn country to start a new life of peace in America.
Since beginning this new chapter, Asmir has tirelessly dedicated his time to building his version of the American dream. In 2001, Asmir entered Denver’s hardwood flooring installation business where he spent the next 13 years as a subcontractor for one of the area’s largest flooring companies.
In 2014, Asmir knew it was time to offer his craft to the people of Denver under the name of his own entity. Urban Design Floors now SOEN Hardwood was brought to life with Asmir’s “quality first” commitment.
SOEN Hardwood is now one of the most reputable companies in the Denver Metro and surrounding areas. Asmir, never stopping at perfecting his craft, travels around the country for various training opportunities as part of his commitment to the industry’s best practices.
Having worked on a number of custom homes with a specific hardwood look for many years, Asmir has developed relationships with hardwood mills throughout the world. The diverse hardwood options available to his clients are endless.
Asmir built SOEN Hardwood of his own core beliefs, which are now strongly ingrained in their business model.
Upholding Traditional Virtues
SOEN Hardwood operates on the basis of honesty, transparency, and quality. Each customers’ vision for their hardwood floors is thoroughly heard, and they’re presented with high-level options that will achieve that vision. Honesty with customers about what can be accomplished with their budget is one of Soen’s core practices.
When you work with SOEN Hardwood, it’s a guarantee you’ll meet Asmir. Because he’s dedicated to perfection and consistency, he hosts every individual consult for every job. Asmir personally oversees all work through to completion.
Showroom visits by appointment only.
Their attention to detail and quality are unmatched!!
Asmir and his crews are extremely professional, easy to work with, communicate well and do an amazing job! They listen to what you want, answer questions promptly and explain them clearly. Their quality of workmanship is top notch!
Excellent timely service, wood flooring selection and quality work!! True professionals!
Thank you Asmir for our beautiful floors. You can't tell where the old floors and the new floors meet and I appreciate all of your work searching to find the wood that would match our old floors. They are beautiful!
Asmir is extremely professional, his communication is always prompt, his proposals provide great details, and his install crew had great skill and professionalism. And to top it all off, they have a beautiful showroom with all of the options one could want or need. I highly recommend Soen Hardwood!